But the Apple Pac deal doesn't even really sound like an acceptable rate. It starts out less than they were making last decade. Visibility is low, the money is bad, and the one major caveat is if they meet arbitrary goals that Pac sports never seem to do good with, they might be competitive with the Big XII and ACC at a future point.
Again, there were competitive bids sent out, Apple's was likely the best. They aren't going to re-bid on themselves. The Pac schools saw their numbers, and acted accordingly. One has already left, the others with options are making moves if they can.