The PAC seems to be in a chicken/egg scenario where they want to have games in earlier windows but TV seems to want to stick them in 10pm ET+ windows (which makes sense). My question would be- why wouldn’t they look to add more teams in the Central or Mountain time zones? Adding more teams in those time zones means you can play games at 12pm ET and/or 1pm ET. Plus you can get yourself into some additional recruiting areas like Texas.
Monetarily it probably doesn’t make any remote sense to add SMU/SDSU plus additional teams like Rice, Tulane, etc, but if it opens additional TV windows for you to sell in your contract? Plus there is a good academic component? Maybe it could make (some) sense for the league.
Lastly which nobody is talking about- PAC is going to have to figure out what to do with P12N. They either have to shutter it, sell it to ESPN to move it to digital behind ESPN+, or get it on cable nationwide. The current situation is unsustainable.