To say that UConn has NO history is incorrect. It would behoove us to emphasize it for sure. It certainly cannot hurt. However, that stadium is packed with 60,000+ in the 1920's, and sadly, on a good day, we can barely get 30,000 in Rentscheler. That is the fundamental problem. Army-Yale at that time were major players on the national stage. UConn is not regarded nationally in this way. We can built that history, and yes, a successful and nationally relevant program will work wonders. Just compare the fan intensity for basketball and football at UConn for the obvious example.
Our history is not looked at in the same way as the history of schools like Notre Dame or Texas. They are schools that played big-time national championship football throughout the history of the sport. UConn's best avenue for appealing to outside areas of the country is growing now. The schools that have a national pulse are those which either you love or hate. Alabama for instance, or ND for a better example. They generate the coverage, and eyeballs. UConn's men's basketball team does this well. You either are a fan of UConn or actively want to see them lose. Love them or hate them, people watch them.
UConn more than it's history, needs to emphasize the passion that this fanbase does have. Our basketball teams are followed with a passion that is not rivaled by very many fanbases. Expanding our football program, and garnering real national success at the highest level will be the key. CT has shown that is cares about big-time athletics. Seriously, name a state that has as many competing virulent rooting rivalries (Red Sox-Yankees, Patriots-Jets/Giants; Celtics-Knicks) and passion, as Connecticut. This state turns out (sadly, it usually requires national relevance to really generate the fan interest though).
Some of the right steps are being taken. We are already excited about Michigan coming several months from now, and we're already talking about BYU and Boise State. Marquee, big-time football is what gets the people excited. Just getting these teams to come here is big, the next step is winning those games, and building a tradition of success. That in the end will make up for any negative national perception of Connecticut as a football state.