My opinion is the UConn-UMass game needs to have the aura of being the MOST IMPORTANT game of the year... so that, eventually, UConn can count on SELLing OUT The Rent for UConn's one rivalry game each year.
The series has an awesome backstory. UMass is currently winning the series at 37-35-2.
UConn–UMass football rivalry - Wikipedia
What Dave Benedict and Ryan Bamford need to do is make UConn-UMass week special. ALL WEEK FESTIVITIES leading up to the game, with lots of prominent business giving away freebies.
Benedict was genius in lining up UMass as a signature game after pulling out of the American - in as much as UConn needs at least one constant on the schedules every year. The only think I'd like to see happen is for this game to be part of College Football's "Rivalry Weekend" games. Perhaps it's time to unveil a trophy as well.
UConn and UMass should also make special uniforms for this game. Perhaps each team should use their oldest logos on the helmets.
The point is, it really is a big deal that both schools are working together to make this game something that defines each football season. This year both teams are winless but that doesn't have to be the headline. The headline should be that ONLY ONE TEAM will be winless coming out of it. A win should be seen as one of the necessities to a successful year.
I know I'm not alone in thinking it needs to be highlighted, as that was the reason for this meeting.