Metsfan, I too am against a "used car salesman" type. Disingenuous doesn't work in the northeast. The media recognizes it immediately and eats it alive. But the new coach has to both win and sell the UCONN dream.
I think all of us need to realize where the UCONN FB program is in the national perception. We were once a plucky little rising program that was knocking off Big 10 and Big 12 teams, beating ND in South Bend and South Carolina smack dab in the middle of the confederacy. Then we qualified for a BCS game and the media immediately took us from "rising program" to "unworthy team representing every thing that's wrong with the BCS." The media, including Leno and Letterman (CT resident), had decided we were to be screwed, and it did. Since losing the BCS game, we have gone ten and twenty-one (if my arithmetic is correct), become the "worst BCS Program" doing nothing to change the perception attached to us by the BCS fiasco. That, is where we are.
That is what the Athletic Department and new coach have to overcome. In the end, this is all about media perception. The new coach has to win. That's number one. But he also has to be perceived as being User Friendly from day-one. He also has to have the gravitas necessary to convince the media that UCONN is for real. I'll say it again. He has to believably sell the UCONN FB dream.