Exploring the Big 12/SEC Timeline: Here's How Oklahoma and Texas Got Here
News on Friday that Oklahoma and Texas have been looking to leave the Big 12 Conference for 6-7 months seemed surprising at first, but can easily be traced back to one thing.
Television.
The timeline over the past two years is clear and revealing.
In September 2012, the Big 12 signed what it called “monumental” agreements — 13-years, $2.6 billion — with ESPN and Fox Sports.
Those deals were applauded as it would pay each Big 12 school $20 million annually.
Commissioner Bob Bowlsby called it “a monumental day,” and for a conference that over the previous two years was on life support, it was.
But recently, as the end of that contract approached and other leagues began landing astronomical television deals, Oklahoma and Texas began asking themselves — and each other — if they could do better, a source told SI Sooners.
Exploring the Big 12/SEC Timeline: Here's How the Oklahoma Sooners and Texas Longhorns Got Here - Sports Illustrated Oklahoma Sooners News, Analysis and More
News on Friday that Oklahoma and Texas have been looking to leave the Big 12 Conference for 6-7 months seemed surprising at first, but can easily be traced back to one thing.
Television.
The timeline over the past two years is clear and revealing.
In September 2012, the Big 12 signed what it called “monumental” agreements — 13-years, $2.6 billion — with ESPN and Fox Sports.
Those deals were applauded as it would pay each Big 12 school $20 million annually.
Commissioner Bob Bowlsby called it “a monumental day,” and for a conference that over the previous two years was on life support, it was.
But recently, as the end of that contract approached and other leagues began landing astronomical television deals, Oklahoma and Texas began asking themselves — and each other — if they could do better, a source told SI Sooners.
Exploring the Big 12/SEC Timeline: Here's How the Oklahoma Sooners and Texas Longhorns Got Here - Sports Illustrated Oklahoma Sooners News, Analysis and More
