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Why would a Kansas be an easy add for the Big Ten? Poor football, small market.
Missouri seems a much bigger grab.
Two points:
(1) Before the Longhorn Network was formed, guess which school made the most money off of its 3rd tier rights in the Big 12? It wasn't Texas. It wasn't Texas A&M. It wasn't Nebraska. It wasn't Oklahoma. It was KANSAS.
(2) The Big Ten has passed on Missouri multiple times in the past 3 years. They were BEGGING to get in at all costs and Delany and the Big Ten presidents continued to reject them. The Big Ten simply wants nothing to do with them - they believe that they can either get stronger national brand names in the long run (of which Kansas would qualify) or better markets. This has always been the problem that I've seen in the "Big Ten could take Mizzou" scenarios: they keep rejecting them outright (and this is a flagship AAU school in a geographically friendly state that has 6 million people, so they legitimately think that they could do a lot better).