In that sir, you are incorrect. Football is a way of life down here in the South. We're talking 16k high school football stadiums, on their campuses. I'm from Texas, just moved back down here, and I can tell you that teams in the south have rabid fan bases, win or lose. When you have a rabid fan base that expects their team to be competitive and win, when that doesn't happen, people lose their jobs, kids transfer, etc., and I'm not just talking about AD's or coaches. How fast do you think the president of Alabama or Auburn or UTexas would be there if they posted 3 consecutive losing seasons? People down here take football seriously, and refuse to settle. Winning helps motivate more into that fanbase, but if you don't have it to begin with, winning will take a decade before it creates it.