I agree. This is a little shocking ... but it makes sense.
We aren't protecting our BIG investment in Football. We definitely let ourselves & our University down. Blame Hathaway; Alert Manual. For those that say that our Attendance must sell-outs to spend more Capital, I say ... it goes hand-in-hand. You will get the Fans. You will advance to better Conferences. You will win in greater Percentages. You need to spend money though. It is like the Game theory we played in Marketing class: you spend money on Advertising & ProductDevelopment, it comes back in greater Revenues/Results.