I'm not trying to change your mind @
Husky25 but it is kind of hard to follow logic that begins "[the Rooney Rule] was instituted by the 32 owners upon themselves by whatever mechanism they use." and then concludes "the NFL is basically a Good ol Boys club and set in their ways."
Why would a "good ole boys club set in their ways" take it upon themselves to institute a new rule that forces them to consider changing their ways? If they weren't already open to the idea of hiring the best coach available, black or white? That's a rhetorical question, no need to attempt an answer.
The problem is you seem to be making generalizations about the owners as if they all think the same. What's apparent is that some owners wanted the rest of the owners to be more open to hiring black coaches, so they thought up this rule to get them to interview. The owners who opposed hiring black coaches are at least smart enough not to oppose this rule for fear of being outed and cast as a racist. Justly, or not.
Lastly,
"Oh and if a couple black coaches winning the Super Bowl or a Black man in the White House is enough evidence that racism has been substantively abated from our society..."
I'll give you the benefit of doubt and assume this was said out of frustration from debating with several different people at the same time, but you know I didn't say this. You're creating a strawman to debate a point nobody even argued.
A black man elected as President, not once but twice, proves a substantial shift in social values over the past 80 years. And a couple black coaches winning the Super Bowl gives an owner, who otherwise may have been hesitant to hire a black coach, far more incentive to hire one than a rule saying he must give out a token interview. Argue against that if you want, but don't create a strawman as if I pretended racism doesn't exist. I'm not white, I still deal with it from time to time.