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But what is their "need" formula? While I get the feeling there was a time when Ivy's were at a certain type of financial disadvantage in recruiting (basketball), relative to some other schools. I don't get the feeling that time is now.
It depends on your definition of "need" and whether parents in the middle class - who can afford the freight but might not want to pay a hefty sum - are willing to pay the costs. Here are two examples estimating what it would cost a student-athlete's family for one year at Harvard, calculated for family incomes ranging from $100,000 to $300,000, using the Harvard website's cost calculator. The first example assumes the family has very few assets other than perhaps a house (which doesn't count in the formula). The second assumes a reasonable amount of assets available but not a very large amount. Both assume there is only one child in college.
Gross Income / Fin. Aid / Net Cost of Attendance
EXAMPLE 1:
100.000 / 79k (aid) / $8k (cost of attendance)
150,000 / 66k / 21k
200,000 / 39k / 48k
250,000 / 20k / 67k
300,000 / 0k / 87k
EXAMPLE 2:
100,000 / 49k (aid) / $38k (cost)
150,000 / 36k / 51k
200,000 / 9k / 78k
250,000 / 0k / 87k
So, for example, a family with a reasonable amount of savings and a combined income of $150,000 would be expected to pay $51,000 per year. That would decline if there were other kids in college. Families who were foolish enough to save a lot of money - and not put it into a huge house - would be expected to pay more.