I find it to be an interesting phenomenon when a sport like this takes over people's interest.
99% of us drive by little league games all summer long and never give it a second look. If my nephew or friend's kid had a game? I'd go to support them, but half pay attention to most of it.
All of a sudden, little league baseball is must see TV and CT can't stop talking about it. And I am not belittling it. The truth is, it's worse quality baseball than you can see at the Yard Goats and definitely on any MLB game on any channel any night that we all pass right on by. And this happens all the time. World Cup soccer. The USA/Canada hockey. Stupid olympic sports that suddenly have some story - luge, diving, bobsled, shotput, etc.