FCF: I agree with that. But big time is good if you're winning. UConn's spin off of goodwill to the rest of the university is because we have multiple national championships in two sports. My point is that Mizzou in the SEC is buried in the second division forever. How can that be as good for branding/advertising as being an a somewhat lesser superconference but one in which you can be competitive?
Upstater: once people are not making decisions based on rationality, I find it's not worth spending energy trying to predict their decisions. So, I guess I will stop based on what I think is agreement between us that chasing every last dollar that simply gets spent chasing further dollars is in fact pointless.
You're making the argument that Andrew Zimbalist made that the benefits of athletics (in terms of marketing the university) are reaped by a few schools (BC, ND, Boise St, maybe UConn, etc.) while other schools either lose their "investment" or else develop a negative reputation for losing. Far from drawing more students to the school, students turn away because they don't want to be associated with a loser's degree. That's pretty rare since many of the schools at the bottom of the top conferences are known for academics (Duke, Rice, Vanderbilt, Berkeley, Northwestern) but then you look at Rutgers and note that their sports build-up has coincided with a precipitous fall in the academic rankings.
I looked at the top 45 schools in USNWP recently (after the UK's Guardian newspaper published the world's best universities ranking) and I noticed that only 11 of the top 45 schools play bigtime football, and of those schools, many are fine universities (such as Virginia) regardless of their sports success or failure. So, in the end, I wonder how powerful that marketability really is for each school, especially when places like SUNY and Cal-San Diego or Cal-Davis, etc., are experiencing the same exact 20% rise in applications and out-of-state applications that the football schools are.