Someone earlier mentioned appeasing the 35-50 demographic, I agree wholeheartedly. ESPN does not have a monopoly on protest politics coverage, all their competitors covered in a similar fashion and continue to thrive. So politics is a non-factor relative to the quality of its productions. ESPN lacks the on-air talent and wit that they possessed as recent as the early 2000's. Also competition is stiff. There are so many alternatives to consume sports information and entertainment. It really seems as though ESPN is losing their way within the sports entertainment arena.