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Yeah I don't think we are disagreeing. You are right he was so good he could even pull a few kids who could contribute on day 1, but I think his best talent was pulling kids he thought he could mold that no one else knew existed. He just wasn't a guy in the past who was going to go out and sell many kids on picking UConn over BC or Syracuse - but he won even without that skill. Maybe since he's all in now he'll beat Temple and Memphis and USF on kids and dismantle them in the league.
The disparity in BRAND between UConn & BC/Cuse is far more narrow today than 2005 ... in spite of CR. That's largely because they have fallen increasingly. Maybe Babers changes that some. But, I'm willing to bet selling kids on UConn is easier today ... Than the immediate post-trailer days. Temple has proven a lot actually as well.
The formula is known. We compete for under the radar types in Ohio & Georgia & particularly Florida. Maybe Texas. Go for MD & NJ & PA kids (more Wesrern PA than either PP or Diaco) top 3* kids as well as gold nuggets. Get the best NE kids. Scout NY State & the City & LI & Quebec & Toronto for lesser recruited finds.
The other bigger trend? Prep Schools in NE are more important. NJ as well.
The things Edsall did are still very available - maybe in more success because of various factors. And he did get things good in MD on grabbing top guys from DVM.