In college it will still light up scoreboards. In the NFL, the DEs have too much speed, teams are too disciplined for that zone read, to be disruptive, but I agree in general offenses are like fads. They never last.
Good points. In the NFL though, its more that players are commodities of varying values, amd there is nothing more valueable than a healthy effective QB. In college, you can do it and it becomes more a contest of who has recruited tge better athletes and prepared them.
Making the QB a target that defenses need to account for in defending the run on every down is not good for NFL business. A QB that is a Randall Cunningham or similar scrambler is a different thing.
The principle of Kelly's offense (and any other similar pseudo option) is that the ball carrier through to the end of the play is not determined pre-snap in the play call. It was a strategy that started very simply with leaving a defender ( usually a DT) unblocked purposely, and then reacting with thd movement of that DT off the snap. After that defenses got smart and simply put a spy on the QB and RB on every defensive play call. After thst the zone/read/option developed that the qb keyed off defensive linemen alignments pre-snap. That worked for a while until defenses figured out the tactics there to stop it. Not long after, it was figured out that you can defeat it not just at a tactical level, but at a strategic level, based on how rotate defensive secondary coverage shells and run support to the edges of the offensivd formation.
There are only a handful of offensive and defensive strategies in football that cannot be defeated at a strategic level. The academy triple option offense is one of them. The Vince Lombardi run to daylight offense is one. I'm hard pressed to come up with sny offensive strategy thstbis based on pass first concepts that fits. On defense, the Tom Landry 4-3 flex is one. The 3-3 stack, is another.
Of course, you got to fit perssonnel and strategy together. A successful program is all about having sound strategic planning, and large scale organizational, intelligence and operations leading to execution of the plans.
Nothing in the world of sports come close.
Bowl seasons are great, because they make offseasons so much shorter.