It’s worth noting that it’s not always just broadcasters, but players themselves. I’ve heard media ask who your favorite player is, and the default answer is an NBA player from a WCBB player. Pretty sure on one of the OT basketball podcast clips, Paige did that.
It takes a collective whole, players both male and female, organizations, owners, media, coaches, etc to all buy into promoting and growing the women’s game.
I truly think the WNBA is on the precipice of big time growth with the next draft class. You have three players with huge media presences set to enter the league (Clark, Reese, Bueckers). I hope the W can capitalize on their followings to expand the popularity.