Look how drastically Baylor has improved over the last few years.
Recruiting neighborhood is a BIG plus.
Winning is a BIGGER plus.
An exciting style of play excites recruits even more. TCU vs. Baylor was one of the most exciting CFB I ever witnessed. Forget the nonsense about lack of defense. The commentators suggested most of the Big 12 play a wide open offense....."there are no secrets in that league".......even WVU has a more explosive offense than when in the BE.(if you can believe that).
I'd rather watch "a hundred games" with scores something like 60-57 (OT)that even one at 12-3. In fact, for the first time ever I turned a UConn game off........after I woke up in the third quarter because I fell asleep near the end of the 1st. Didn't miss anything.
Fan atmosphere? Give me a team that can execute like TCU, Baylor, WVU, ECU, UCF, etc., instead of a glorified high school offense.
Give us a college game day FB experience.....the recruits (maybe more than a few will have other offers) will come, the W's will come, and so will the fans.