Didn’t know this was a thing - NIL Top Earning Athlete Award | The Boneyard

Didn’t know this was a thing - NIL Top Earning Athlete Award

Oh my. I did not know this was a thing either. For the folks, not me, critical of NIL, I am sure they are somewhere just seething with rage. "Giving an award to top earning student athletes?"
 
Geez do they really need an "Award" for this? It seems to me this group is being awarded and rewarded plenty already.
 
Campus Ink, a company formed at the University of IL in 1947 is the owner of the NIL store which is an independent platform for student-athletes to sell officially licensed merchandise and earn NIL revenue from those sales. The NIL Store was created in 2021 as a subsidiary of Campus Ink, and has a number of investors including Mark Cuban.

This award does not reflect separate marketing deals or payments from alumni collectives. The fact that there are 3 Huskies in the top 5 is mostly a reflection of attendance, particularly all those young girls that show up at UConn games with their favorite player’s jersey. I also suspect that the award is more about promoting additional merchandise sales than honoring the players.
 
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Still trying to get my arms around this. All of the NIL while benefitting the college athletes just seems so foreign to those of us (and probably most on the Boneyard) who grew up in a time when college sports were just accepted as being amateur with a focus on development without the commercialization of a player and sport. NIL is long overdue is the argument and it has taken off. Like most things, NIL creates opportunities but also challenges for the athletes, the schools and the fans. We'll get through this but in the meantime there's going to be more angst and controversy because that is the unavoidable result of change. Just hope I can still get good seats!
 
WiseWillie said:
Still trying to get my arms around this. All of the NIL while benefitting the college athletes just seems so foreign to those of us (and probably most on the Boneyard) who grew up in a time when college sports were just accepted as being amateur with a focus on development without the commercialization of a player and sport. NIL is long overdue is the argument and it has taken off. Like most things, NIL creates opportunities but also challenges for the athletes, the schools and the fans. We'll get through this but in the meantime there's going to be more angst and controversy because that is the unavoidable result of change. Just hope I can still get good seats!
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This part of NIL is pretty simple and straightforward. An independent company, the NIL Store, produces team jerseys and other merchandise with players names/numbers in them. If they sell, the school and the players get a cut. The more they sell, the more everyone benefits. The confusion about NIL arises when athletes start getting paid large sums by alumni cooperatives that don’t appear to be tied to any actual marketing value.
 
Might help if the moniker "Awards" was deleted and merely said "Top Earning Female Athletes" and leave the connotation of awards out of it entirely. There's already more than enough sports-related "awards" to fill a hundred trophy cases bestowed on college "student" athletes but isn't the mere fact that they are now earning millions enough? In my book, that is all that is needed not another made-up, commercialized "award". Bah. Humbug.
 
Since it's based on voting, it probably doesn't really reflect any actual NIL deals. It's just a guessing game for fans, and the company behind it probably just wants to drum up more sales of some merch or other.
 
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