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ASU is the most popular team in the greater Phoenix AreaYou ever been to Lubbock? That's the difference. Lol Baylor is religious and small. It also solid academically and fairly wealthy. They are also in a talent rich area and better media market.
Their are 3,500,000 people in that area and growing
I just looked at Texas schools who might accompany OU to the SEC and TCU makes the Most sense for a number of reasons. Dallas Ft Worth is the biggest market in Texas and it's easy to get to from Southern Cities
Being in Lubbock is a real handicap for Tech.