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Private companies can run a deficit and be successful because they are growing market share or show tremendous promise in their future prospects of lowering costs and turning a profit
Doesn’t take a genius to realize this isn’t the case with UConn athletics
UConn athletics are part of a university. It's the overall budget of the university that is in question. This is like a business taking a loss on a unit because of the benefit provided to the overall entity.
I'm not going to get into it too much but the business practices brought to universities in the last 15 years have hurt overall universities badly. I'd say athletics losses are more the result of business thinking entering the university than any academic concerns. Also, business practices coincidentally coincided with a 1,000%+ increase in non-faculty administrators hellbent on assessment. A giant waste of time and a total deflation of morale.