Cool Student Engagment Concept from UCF

[huskymedic]

Knightmare Rewards



http://www.knightmarerewards.com/

http://www.ucfknights.com/ot/ucf-knightmare-rewards-faq.html

 

[BlueMAB]

Great idea. UConn should do the same. Call it HuskiesHeroes

 

[UCFBfan]

What a really great idea. Mixing in the social media aspects and I can't see how this is a bad idea in any way. Wonder if other schools do something like this.

 

[Nostical]

Scan your smartphone's Husky Hero App at stadium entry and if the timestamp is at least 15 minutes before kickoff you get an additional 5,000 points.

 

[Confident Carl]

Knightmare Rewards



http://www.knightmarerewards.com/

http://www.ucfknights.com/ot/ucf-knightmare-rewards-faq.html

Excellent information. Send this to everyone in UCONN athletics marketing.
We need more creativity in the Marketing dept. to increase loyalty and ticket sales.

 

[huskymedic]

I like Husky Heroes concept...

 

[Palatine]

Excellent information. Send this to everyone in UCONN athletics marketing.
We need more creativity in the Marketing dept. to increase loyalty and ticket sales.

We need a marketing department.

 

[huskymedic]

We need a marketing department.

They are much better than they have ever been... they just need to keep the forward movement and continue to innovate/engage.

 

[CL82]

Great idea. UConn should do the same. Call it HuskiesHeroes

HungryHuskies

 

[Confident Carl]

We need a marketing department.

Very true. The marketing department is notaggressive enough. They wait for the phone to ring.
We should have telemarketers on the phone, either employees or independent contractors SELLING season tickets.
They should stop worrying about offending season ticket holders who make seat donations and sell the tickets
CHEAP in order to fill the stadium and beyond. They have a Dinosaur mentality.

If you give a sales organization reasonable incentives, they would could fill the Rent. I am aware of the negative impact
of the past four years but even more reason to create a sense of urgency and make a major push for ticket sales.

http://thesportjournal.org/article/...ion-i-institutions-the-companies-perspective/

 

[huskymedic]

We need a marketing department.

Very true. The marketing department is notaggressive enough. They wait for the phone to ring.
We should have telemarketers on the phone, either employees or independent contractors SELLING season tickets.
They should stop worrying about offending season ticket holders who make seat donations and sell the tickets
CHEAP in order to fill the stadium and beyond. They have a Dinosaur mentality.

If you give a sales organization reasonable incentives, they would could fill the Rent. I am aware of the negative impact
of the past four years but even more reason to create a sense of urgency and make a major push for ticket sales.

http://thesportjournal.org/article/...ion-i-institutions-the-companies-perspective/

Marketing and Sales are two different things. You need both but they are not the same.

 

[Confident Carl]

Marketing and Sales are two different things. You need both but they are not the same.

In this context they are one and the same. Although Place or Channels of distribution is only one of the 4 marketing P's, Product, Price and Promotion being the others, the mindset on the University is not aggressive when it comes to filling the Rent!

 

[RedSoloCup]

Oh crud, are we going to have another one of those long running arguments where someone refers to a correlation component for 5 months?

 

[RedSoloCup]

I like Husky Heroes concept...

View attachment 9317

And possibly turn it into foundation/donor points when they graduate. That will get them started to help seating with season tickets, etc. and reward the kids who want to continue to follow the team.