Paige Bueckers is going to be a very, very wealthy UConn student.
It’ll be interesting to watch for sure. She’ll have plenty of opportunities from companies wanting to pay her for Instagram ads alone. She’s closing in on a million followers, definitely can make a lot just from that.
From a
Andy Wittry article back @ the end of March (I only included Top 10 - article goes deeper):
-> Using as a guide
the NIL study from AthleticDirectorU and Navigate Research, which calculated an average annual value of $0.80 per Instagram follower after analyzing the endorsement portfolios of professional athletes, we can also estimate an athlete’s annual earning potential from theoretical endorsements by multiplying his or her number of Instagram followers by $0.80.
Note: For accounts with at least 10,000 followers but less than 100,000 followers, Instagram rounds to the nearest hundred followers. For accounts with at least 100,000 followers, Instagram rounds to the nearest thousand followers. Follower counts are current as of March 25, 2021. Instagram follower data was unavailable for one of the 160 players analyzed.
women’s basketball player/
men’s basketball player: Instagram followers (estimated annual earning potential based on $0.80 per follower)
1.
Paige Bueckers, UConn: 685,000 followers ($548,000)
2.
Hailey Van Lith, Louisville: 673,000 followers ($538,400)
3.
Jalen Suggs, Gonzaga: 304,000 followers ($243,200)
4.
Zia Cooke, South Carolina: 193,000 followers ($154,400)
5.
Sedona Prince, Oregon: 94,400 followers ($75,520)
6.
Cameron Brink, Stanford: 88,000 followers ($70,400)
7.
Olivia Nelson-Ododa, UConn: 72,700 followers ($58,160)
8.
Anna Wilson, Stanford: 66,700 followers ($53,360)
9.
Brea Beal, South Carolina: 64,700 followers ($51,760)
T10.
Destanni Henderson, South Carolina;
John Petty, Alabama: 61,000 followers ($48,800) <-
Note: Incoming UConn WBB PG Azzi Fudd has 160k IG followers.