You don't think it in any way may discourage a non-white girl from seeking to join?
I don't think there is any mystery that that is the intent, as corroborated by several members of UA sororities:
http://www.nytimes.com/2013/09/13/us/sorority-exposes-its-rejection-of-black-candidate.html
http://www.nytimes.com/2015/08/19/nytnow/sorority-video-generates-charges-of-discrimination.html
Last summer, a group of sorority members from the university spoke out about the problem to
Marie Claire.
“We were told we do not take black girls because it would be bad for our chapter — our reputation and our status,” Yardena Wolf, a member of the school’s Alpha Omicron Pi chapter told the magazine.
It is definitely still a very different culture, as yesterday's news reinforces:
http://www.al.com/news/huntsville/index.ssf/2015/08/alabama_cheer_coach_resigns_am.html
We've been considering southern universities for our oldest daughter and that was an issue that concerned me, so in the past six months I have been engaging people from all walks for their thoughts and experiences.
Most striking to me was a recent conversation with an acquaintance whose daughter is attending UA as a freshman this fall. Her daughter, who is very much into competitive cheerleading, wanted a big southern university with a strong Greek system. I started to explain my concerns about diversity in the south and she cut me off, figuring she knew where I was going, but she was wrong by 180°, as she explained, "Oh, I know what you mean. That was our concern, too, but when we visited we were very impressed with how segregated it is. I mean, of course many of the athletes are black, but other than that it is really a safe, clean and protected environment where there is not much interaction with locals, etc."
I let the conversation tail off soon after that, as we were conveniently interrupted by someone about something else, and we were on the sidelines of a sporting event and I didn't know where to go from there without making it extremely uncomfortable.
I don't expect to change anyone's mind about what they believe or want for their kids, but suffice to say that the video does not depict an environment where I want my daughter to attend college.