I don't think there is any mystery that that is the intent, as corroborated by several members of UA sororities:
http://www.nytimes.com/2013/09/13/us/sorority-exposes-its-rejection-of-black-candidate.html
http://www.nytimes.com/2015/08/19/nytnow/sorority-video-generates-charges-of-discrimination.html
It is definitely still a very different culture, as yesterday's news reinforces:
http://www.al.com/news/huntsville/index.ssf/2015/08/alabama_cheer_coach_resigns_am.html
We've been considering southern universities for our oldest daughter and that was an issue that concerned me, so in the past six months I have been engaging people from all walks for their thoughts and experiences.
Most striking to me was a recent conversation with an acquaintance whose daughter is attending UA as a freshman this fall. Her daughter, who is very much into competitive cheerleading, wanted a big southern university with a strong Greek system. I started to explain my concerns about diversity in the south and she cut me off, figuring she knew where I was going, but she was wrong by 180°, as she explained, "Oh, I know what you mean. That was our concern, too, but when we visited we were very impressed with how segregated it is. I mean, of course many of the athletes are black, but other than that it is really a safe, clean and protected environment where there is not much interaction with locals, etc."
I let the conversation tail off soon after that, as we were conveniently interrupted by someone about something else, and we were on the sidelines of a sporting event and I didn't know where to go from there without making it extremely uncomfortable.
I don't expect to change anyone's mind about what they believe or want for their kids, but suffice to say that the video does not depict an environment where I want my daughter to attend college.