Which the universities very much promote (UCONN would have made it 'dry' and killed it). The Harvard/Yale kids really don't give a toss about the teams the rest of the time; it's academics and other assorted kinds.
My point was two fold. The university has made a concerted effort to squash the festivities and to recruit a different profile kid.
It's a dual pronged approach.
This is true as well, I was pointing out the other posters point was not really what I was getting at.