An unit is worth certain amount of money each year. Every team, just by being in the NCAA, will earn an unit. Each time a team advances, more units are earned. Each time a team advances in the NCAA, it is earning money for the conference. This is why how many teams from each conference matter as well as seedings. Conferences divide up all the earnings by number of teams in the conference at end of the tournament. B12 with 7 in already earned more money than most conferences this year. ISU and Baylor out today hurt B12's future earning potentials.