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Lot of the NIL money numbers are just made up, its though to say what is actually going in student athletes pocket.
We have it verified that Timberlake was looking for 500k and we couldn't match Kansas. I don't think we'll get specific numbers past that.
Right now, NIL is the wild west, and we haven't reached an equilibrium for player "value." I doubt someone like Timberlake would get 500k in 10 years. Give it a few seasons, and I think the baseline for what you need to offer kids will be more clear.