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you can bet that perception will change quickly with UConn, Temple, Memphis and Cincy fighting it out in a 10 team league (which is what I'm hoping for).
Problem is that the contract will be made this year, not after the TV execs see those schools battle it out. That is the same problem the NBE faced - they signed a multi year deal at their lowest point, not when they had 11 schools make the tournament. The NBE should have been making much more than they were getting the last few years. Timing is everything.