I’ve thought about the article and I conclude that cities like Boston and New York, the main metro areas of the northeast, will probably never care about college basketball. You may refer to my exchange with a Creighton fan in another thread as to his indication/claim of city-wide support for a school most people didn’t go to.
The northeast is an unfriendly, cynical place, and massive amounts of people in NY/Boston aren’t from there, or even the region; just there for school and/or to work their high-level job and send their kids to good schools. There isn’t much regional pride. If BC gets into the tournament and even if it becomes some perennially decent team, sure some people might watch. But fans from other schools aren’t going to adopt them for the tournament (just look at us lol), and bars aren’t going to turn into BC bars for a month. To go back to Creighton, there really ain’t much else going on in Nebraska, relatively speaking.
Especially given all the high level pro sports Bostonians can access, I don’t think there will ever be momentum towards them or the region adopting a team. I hope one day I’m wrong.