I understand that we're really talking about ratings here, but it's worth noting that they've won exactly 1 title in the last quarter-century. They clearly need some on-court help.
True, but they've had teams make the Final Four or title game a number of times since 2000.
They had the national runner up in 2002, 2005, 2007, 2009, 2013
And had other Final Four teams: 2001, 2005, 2010, 2012
Teams that have made the title game: Indiana, Illinois, Michigan State, Michigan, Ohio State.
I think they're doing just fine.