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I’m not the one that called it the “marquee” tournament. The Big 10 final will be popular because it is a national conference. Same with the others P4 leagues. They all have national followings. It isn’t alumni. It’s who the teams are in those leagues. The Mountain West even draws more often. You obviously weren’t around when the Big East was viewed as the dominant conference in college basketball. Between 2003 and 2013 the Big East had at least 1 final four team in 8 years. And what is amazing is 6 different teams made an appearance. 2 final four teams thee times. 3 teams won 4 National championships. The only way this league gets 2 teams into the Final Four is if one buys tickets.Attendance wise the BET is #1 year after year. But sure. you want to focus on TV audience.
You do know that barring a few exceptions out there - your overall TV audience is positively correlated with the size of your alumni base, right? and the draw of the channel its aired, right?
At the end of the day - this is college basketball and a lot of folks tune in to follow their alma mater and unless you are on mainstream ESPN 1/2** (where casuals and sports fans tune in and all the bars put it on every TV) your TV audience ceiling is capped by the size of your alumni fan base. I shouldn't have to explain this. This is obvious
The Big East has an uphill battle on both of those fronts: We know that. We are all well aware that 10 out of the 11 schools are small to mid-size private universities. We are also aired on Peacock/Fox not ESPN.
Even UConn cannot compete with the draw / alumni bases of the large state universities of the South/Midwest. But attendance wise we have many schools that have great attendance and proud CBB traditions
And by the way don’t you think the reason we are on peacock/fs1/Fox is related to the lack of interest in the product?