OT: Big 12 signs new media deal - $2.28 billion over 6 years

[shizzle787]

truly enjoying being a power conference member atm.


they will have less football games on Fox (replaced by the B1G) but will have more games on ESPN (replacing the B1G slots).

also as a part of this deal, they will have basketball games on Fox for the first time.

very solid deal for the Big 12. essentially locks the PAC out of Fox, and getting basketball games on Fox too now could spell bad news for the provincial mid major basketball league.

The BE is the #4 league according to Sagarin and has been better than the SEC and Pac-12 since forever.

 

[superjohn]

truly enjoying being a power conference member atm.


they will have less football games on Fox (replaced by the B1G) but will have more games on ESPN (replacing the B1G slots).

also as a part of this deal, they will have basketball games on Fox for the first time.

very solid deal for the Big 12. essentially locks the PAC out of Fox, and getting basketball games on Fox too now could spell bad news for the provincial mid major basketball league.

Cincinnati will never be relevant.

 

[aburks41]

the PAC could very well get similar money to the Big 12 but with significantly less exposure. eventually PAC fans will grow tired of having their marquee games at 10:30pm est on ESPN or on streaming services like Amazon. i'd also imagine the PAC will have to agree to a much longer deal to get that comparable money.

remaining on ESPN/Fox is probably the most significant part of this deal. also with it being a shorter term deal, they will come up for a new deal a year AFTER the B1G resets the market again.

Why would PAC fans be mad about 10:30EST time starts? Thats 7:30 local time which is primetime. Those “late” starts is the only thing keeping their garbage product on TV. They should be thankful that timezones exist

 

[NatiHuskiFan]

Cincinnati will never be relevant.

Not sure why another UC fan is being snarky but “not relevant” is simply not true unless your definition of relevant is Alabama for college football.

 

[How Sway?!]

Fox not having a streaming platform is a big blow for the Big East. A lot of money already committed to the Big Ten and Big 12 plus a lot of real estate committed as well on their lineal channels puts the Big East in a limited position. Could NBC with USA be a viable option?

 

[tcf15]

He expanded on this in his newsletter:

The conference that I think should have some element of concern is the Big East

After the Big Ten closed their massive TV contract back in August, I heard some unease from a few Big East administrators. The Big East is tied up with Fox through the 2024-2025 season, and suddenly, the network was about to take on even more Big Ten games that could compete for a finite number of inventory slots.

Now, for the first time, Fox will be broadcasting Big 12 basketball on both their main network and FS1. And unlike ESPN, Fox doesn't have a ready streaming package to park excess inventory. Fox will also carry Mountain West basketball games, NASCAR, and other events.

All of this is to say that prime basketball inventory space could be at a premium, and it's worth wondering if Fox will be willing to pay high prices to reup with the Big East, given that they now have long-term basketball commitments with the Big Ten and Big 12.

There would certainly be other partners who would be interested in Big East basketball, from ESPN, potentially other cable companies like Turner or NBC, or streaming partners. But what kind of money, and perhaps more importantly, exposure could be available for a non-football conference is a storyline worth following.

 

[gampelcrazies]

What will be telling is if the Big East expands in the next year or so. If they do then they probably have a deal with either FOX or some sort of combo deal. If not it could be a struggle for the Big East to find a linear TV outlet.

 

[freescooter]

Idk. They might get the same if not more. These networks are hungry for content. I’m shocked with the

The BE is the #4 league according to Sagarin and has been better than the SEC and Pac-12 since forever.

Yeah, you keep telling yourself that. You know what? Nobody cares about Saragin ratings when they are writing checks. They care about names, tradition and tan bases. And nobody cares about Seton Hall and Butler and DePaul and even St John’s now. It’s why theNEWBIE almost always loses head to head in its time slot against the Big and ACC. People know who Michigan or North Carolina are. Creighton might be in the NEWBIE or is it the MVC? Is it in Illinois or Nebraska or maybe North Dakota?

And for what it’s worth the reason UCF and Cincinnati and Houston got lucky is they all focused on having successful FOOTBALL programs. They didn’t sell them out to “ protect” basketball. They understood that having good football would and could lead to basketball success. You know, like how 4 teams have won national championships in basketball who didn’t play D1 football since 1982 and UConn in 1999 started the following season.

I’m hopeful that Dave and Mora have a plan to go forward. If not we are likely to be left way behind in the next decade.

 

[gampelcrazies]

He expanded on this in his newsletter:

The conference that I think should have some element of concern is the Big East

After the Big Ten closed their massive TV contract back in August, I heard some unease from a few Big East administrators. The Big East is tied up with Fox through the 2024-2025 season, and suddenly, the network was about to take on even more Big Ten games that could compete for a finite number of inventory slots.

Now, for the first time, Fox will be broadcasting Big 12 basketball on both their main network and FS1. And unlike ESPN, Fox doesn't have a ready streaming package to park excess inventory. Fox will also carry Mountain West basketball games, NASCAR, and other events.

All of this is to say that prime basketball inventory space could be at a premium, and it's worth wondering if Fox will be willing to pay high prices to reup with the Big East, given that they now have long-term basketball commitments with the Big Ten and Big 12.

There would certainly be other partners who would be interested in Big East basketball, from ESPN, potentially other cable companies like Turner or NBC, or streaming partners. But what kind of money, and perhaps more importantly, exposure could be available for a non-football conference is a storyline worth following.

Have to think that FOX is developing some sort of steaming package. No shot they are going to fall far behind networks like ESPN/NBC/CBS

 

[shizzle787]

He expanded on this in his newsletter:

The conference that I think should have some element of concern is the Big East

After the Big Ten closed their massive TV contract back in August, I heard some unease from a few Big East administrators. The Big East is tied up with Fox through the 2024-2025 season, and suddenly, the network was about to take on even more Big Ten games that could compete for a finite number of inventory slots.

Now, for the first time, Fox will be broadcasting Big 12 basketball on both their main network and FS1. And unlike ESPN, Fox doesn't have a ready streaming package to park excess inventory. Fox will also carry Mountain West basketball games, NASCAR, and other events.

All of this is to say that prime basketball inventory space could be at a premium, and it's worth wondering if Fox will be willing to pay high prices to reup with the Big East, given that they now have long-term basketball commitments with the Big Ten and Big 12.

There would certainly be other partners who would be interested in Big East basketball, from ESPN, potentially other cable companies like Turner or NBC, or streaming partners. But what kind of money, and perhaps more importantly, exposure could be available for a non-football conference is a storyline worth following.

Turner interests me if all games on are linear TV and we get 7-8 games a year on big CBS/FOX/NBC.

 

[shizzle787]

Yeah, you keep telling yourself that. You know what? Nobody cares about Saragin ratings when they are writing checks. They care about names, tradition and tan bases. And nobody cares about Seton Hall and Butler and DePaul and even St John’s now. It’s why theNEWBIE almost always loses head to head in its time slot against the Big and ACC. People know who Michigan or North Carolina are. Creighton might be in the NEWBIE or is it the MVC? Is it in Illinois or Nebraska or maybe North Dakota?

And for what it’s worth the reason UCF and Cincinnati and Houston got lucky is they all focused on having successful FOOTBALL programs. They didn’t sell them out to “ protect” basketball. They understood that having good football would and could lead to basketball success. You know, like how 4 teams have won national championships in basketball who didn’t play D1 football since 1982 and UConn in 1999 started the following season.

I’m hopeful that Dave and Mora have a plan to go forward. If not we are likely to be left way behind in the next decade.

Only 100 D-1 programs don’t have football and the majority are low-majors. Obviously, non-football schools are not going to win very often as they don’t represent a large sample size.

 

[shizzle787]

Yeah, you keep telling yourself that. You know what? Nobody cares about Saragin ratings when they are writing checks. They care about names, tradition and tan bases. And nobody cares about Seton Hall and Butler and DePaul and even St John’s now. It’s why theNEWBIE almost always loses head to head in its time slot against the Big and ACC. People know who Michigan or North Carolina are. Creighton might be in the NEWBIE or is it the MVC? Is it in Illinois or Nebraska or maybe North Dakota?

And for what it’s worth the reason UCF and Cincinnati and Houston got lucky is they all focused on having successful FOOTBALL programs. They didn’t sell them out to “ protect” basketball. They understood that having good football would and could lead to basketball success. You know, like how 4 teams have won national championships in basketball who didn’t play D1 football since 1982 and UConn in 1999 started the following season.

I’m hopeful that Dave and Mora have a plan to go forward. If not we are likely to be left way behind in the next decade.

This is also a weird take. Most of the Big 12 schools are secondary brands. Iowa State? Cincy? UCF? These are not big brands and will get lost in the sauce quickly.

 

[upstater]

Getting $7-8m from ESPN would be better for the BE as long as the majority of games aren't relegated to ESPN+.

People still have some difficulty tuning into FS1 if you look at the ratings.

Whenever BE teams are on ESPN or ESPN2, the ratings double, even if they're playing middling teams.

This is a shocking amount of money for the B12, and if anything it shows that the ACC is well under the market for now.

 

[freescooter]

This is also a weird take. Most of the Big 12 schools are secondary brands. Iowa State? Cincy? UCF? These are not big brands and will get lost in the sauce quickly.

Yeah they aren’t HUGE names like Butler, Seton Hall and DePaul. Every one of those secondary brands has more students, alumni and fans than every NEWBIE. except UConn. They are major public universities. And they play major college football which means they are on tv from August through at least November when NOOBS are nowhere to be seen.

And 4 teams winning 6 titles in 40 years is evidence that being big time is important. Better sign up for ESPN+.

 

[freescooter]

The weird take is that Saragin ratings matter. And that they are accurate!

Back when the real Big East existed it was generally regarded as the top or at worst tied with the ACC as the top league. Bragging about being #4 is sort of embarrassing, no?

 

[noeynox]

She’s definitely good, but the Big East needs to get a decent media deal before she could be considered more than that, in my opinion. Granted, there’s no football content so that is going to deflate the value considerably but 4.5 million per team isn’t anything to take a victory lap over.

You have to look at it through the lens of what other basketball conferences or those without FBS football are getting. BE I would think is ahead by a wide margin.

 

[nelsonmuntz]

Yeah, you keep telling yourself that. You know what? Nobody cares about Saragin ratings when they are writing checks. They care about names, tradition and tan bases. And nobody cares about Seton Hall and Butler and DePaul and even St John’s now. It’s why theNEWBIE almost always loses head to head in its time slot against the Big and ACC. People know who Michigan or North Carolina are. Creighton might be in the NEWBIE or is it the MVC? Is it in Illinois or Nebraska or maybe North Dakota?

And for what it’s worth the reason UCF and Cincinnati and Houston got lucky is they all focused on having successful FOOTBALL programs. They didn’t sell them out to “ protect” basketball. They understood that having good football would and could lead to basketball success. You know, like how 4 teams have won national championships in basketball who didn’t play D1 football since 1982 and UConn in 1999 started the following season.

I’m hopeful that Dave and Mora have a plan to go forward. If not we are likely to be left way behind in the next decade.

You want us in a league with North Texas and UTSA. We heard you the first 1000 times.

 

[Stinger92860]

Cincinnati will never be relevant.

Any university getting 30M+ is relevant.

 

[Stinger92860]

I want nothing to do with the Big 12.

There are 31 million reasons to have something to do with the B12. Come to your senses.

 

[shizzle787]

There are 31 million reasons to have something to do with the B12. Come to your senses.

Is it your money? I care about who we play and at what level we play. With a 12-team CFP, I would rather be independent than play in the Big 12, and I would much rather be in the Big East for basketball.

 

[shizzle787]

The weird take is that Saragin ratings matter. And that they are accurate!

Back when the real Big East existed it was generally regarded as the top or at worst tied with the ACC as the top league. Bragging about being #4 is sort of embarrassing, no?

Except it wasn’t. The Big East was regularly 5th or 6th in the 00s. The ratings do matter in that as long as you are one of the Big 6 you are fine.

 

[shizzle787]

Yeah they aren’t HUGE names like Butler, Seton Hall and DePaul. Every one of those secondary brands has more students, alumni and fans than every NEWBIE. except UConn. They are major public universities. And they play major college football which means they are on tv from August through at least November when NOOBS are nowhere to be seen.

And 4 teams winning 6 titles in 40 years is evidence that being big time is important. Better sign up for ESPN+.

Kansas plays 7 games a year on ESPN+; Uconn plays zero.

 

[Stinger92860]

Is it your money is not relevant to the discussion, you should know that. For the record as a CT tax payer, yes it is my money. Playing B12 teams for 31M is bad? We need the cash and we need an outlet for our product, it’s that simple.

 

[shizzle787]

Any university getting 30M+ is relevant.

How is that working out for Rutgers, Vandy, Oregon State, etc.

 

[Stinger92860]

How is that working out for Rutgers, Vandy, Oregon State, etc.

It’s working damn well. Oregon State is not relevant to the conversation due to the state of the PAC12. Do you think that Rutgers or Vandy would rather go independent? They would not go for 31M, that would be a huge cut. Both of these schools hit the jackpot and they know it.