As for Yormark, he's thinking outside the box. American Football has minimal appeal outside the U.S. and Canada. NFL tries to prop it up with European games, but it doesn't really take. Basketball is a global sport. So are the rights a conference sells global? I don't think so, those are U.S. distribution rights. Let's say the Big XII can sell basketball rights separately in Europe and LATAM?
Nobody has tried t. Maybe it doesn't work. But we know that kids playing hoop overseas know a bit about college basketball. If he can really turn it into a top of the heap basketball league, maybe add UConn and Arizona, can he pitch that to foreign media companies? Maybe even Amazon or a streaming service but outside the U.S.