From the article:
Using the final 2010 standings as example going forward, the Big East (UConn, out of the BCS top 25) and ACC (Virginia Tech, No. 13) would not have had a BCS team because those conferences champions finished out of the top 10. The Big Ten would have had three teams – Wisconsin, Ohio State and Michigan State.
In that configuration schools like Missouri (2007), Texas Tech (2008), Boise State (2008, 2010), Iowa (2009), Georgia Tech (2009) and Michigan State (2010) would have made BCS bowls simply by finishing in the top 10.
I don't see what is so exclusionary about this.