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Beer

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I actually saw this billboard this AM on my way up 91 and was pretty suprised they let them do that... pumped, but suprised. But honestly, who is "offended" by a beer billboard that has the marketing logo from IMG College with the UConn logo on it? Its the IMG Sports Network if you actually look at it, not UConn Athletics. Its rediculous... I bet what happened was lawmakers in Hartford saw them, got mad phone calls from constituents, and then took it as an opportunity to pin the University with this negitive ad campaign, and force them into taking them down. Susan, WM, and team should have taken the hard stance, and kept them up- its a sponsor. You want 'big boy/girl' sports here in CT? This is what it takes... Money. Money comes from sponsors. Big, blue chip brands like... yes... Coors.

Weak decision and PR by UConn IMO.
 
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SonsOfNutmeg said:
I bet what happened was lawmakers in Hartford saw them, got mad phone calls from constituents, and then took it as an opportunity to pin the University with this negitive ad campaign, and force them into taking them down. Susan, WM, and team should have taken the hard stance, and kept them up- its a sponsor. You want 'big boy/girl' sports here in CT? This is what it takes... Money. Money comes from sponsors. Big, blue chip brands like... yes... Coors.

Weak decision and PR by UConn IMO.
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Guessing you didn't read the Courant article above? You want them to take a hard stance over a beer ad against the folks who approve these billions they are being given to grow the University?
 
Where is Blumey? He loves this low hanging fruit holier than thow stuff.
UConn will end up on 2 years of sanctions while Pedophile State U gets pardoned earlier. Oh. They did.
 
Meh- if Frosh entered college at age 21 or the drinking age was still 18, then I would question what the fuss is all about. But as it stands now most students aren't of legal drinking until (if I'm counting on my fingers correctly) their senior year. So, probably better to stay away from the beer adds.

Alternatively, why not save the sign and slap the Boneyard logo up there?
 
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The NCAA nailed Geno and UConn because of the "Hungry Huskies'! Just imagine what they'll do to UConn over the issue of the 'Thirsty Huskies"!!!
 
IMG should have known better. At best it should have said Husky fans love the cold.
 
Icebear said:
IMG should have known better. At best it should have said Husky fans love the cold.
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Yeah, not seeing the issue Ice. It's a play on words about our mascot. We serve beer at the games but we can't have our logo in a beer ad?
 
CL82 said:
We serve beer at the games but we can't have our logo in a beer ad?
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Yep, that's pretty much it.

Icebear said:
At best it should have said Husky fans love the cold.
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Might have been able to get away with that one. ummm, maybe.
 
DaddyChoc said:
nice but not what UConn needs for ads (LINK)
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We have so many other serious problems like unemployment and the Ct economy, and we focus on a beer billboard. Get the concept behind the Roman circuses?
 
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meyers7 said:
Yep, that's pretty much it.


Might have been able to get away with that one. ummm, maybe.
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Using Husky fans it would refer directly to those able to buy at games.
 
CL82 said:
Yeah, not seeing the issue Ice. It's a play on words about our mascot. We serve beer at the games but we can't have our logo in a beer ad?
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Being in the plural it isn't a play on the mascot. The teams themselves are referred to as Huskies, the mascot is Jonathan Husky singular.
 
IMO it's a stupid, politically correct, let's-not-ruffle-any-feathers approach. The billboard is harmless. It does not endorse drinking. The fact is people drink beer. People like UConn. UConn can make some money linking the two. The ad does not promote drinking and will not turn student teetotalers into drunks. It's just popular to be anti-alcohol. And it's easier to defend anti-alcohol than to defend reasonable imbibing. So you can't win and we move on.

Frankly, I think the bigger offense here is that the University is only getting $8 million for all of those endorsements – that's a bad deal for UConn. IMG is making a killing.
 
Icebear said:
Being in the plural it isn't a play on the mascot. The teams themselves are referred to as Huskies, the mascot is Jonathan Husky singular.
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I think it was refering to the breed. Huskies like the cold, and I'm sure they do, ducks like water, etc. FWIW, if the ad was "Jonathan the Husky likes a cold brew every now again," I'd find that a bit more problematic.

I don't see the beer ad as an issue in the least but obviously others do.
 
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