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Sure, advertising is important, but subscriber revenues are substantially higher than advertising revenues.what impact does the $2billion in advertising revenue have on this equation. I have to believe the major beer producers and car manufacturers would pay increased rates to keep a presence with that group of consumers.
83 million subscribers x $9/month = $750 million per month in subscriber fees or $9 billion per year. The estimate is that ESPN's subscriber count is down 25% from the peak, but much of the decline has been offset by price increases. Consumers are moving to streaming and the cable companies are pushing back on pricing, which is the reason Xfinity doesn't carry the ACC Network.