Basketball players sue NCAA over NIL use in March Madness promos (several UConn players included) | The Boneyard

Basketball players sue NCAA over NIL use in March Madness promos (several UConn players included)

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Sixteen former men's college basketball players, including Kansas stars Mario Chalmers and Sherron Collins, UConn guard Ryan Boatright and Arizona guard Jason Terry, have sued the NCAA and multiple conferences for the unauthorized use of their name, image and likeness in March Madness highlights.

Among the other plaintiffs were former UConn players Alex Oriakhi, DeAndre Daniels and Roscoe Smith.

www.espn.com

Basketball players sue NCAA over NIL use in March Madness promos

A group of former college basketball players has sued the NCAA, multiple conferences and Turner Sports for the unauthorized use of NIL in March Madness highlights.
www.espn.com www.espn.com
 
Assuming there’s some legal language between the NCAA and the schools that the NCAA has unlimited rights to use content from the games for promotional activities

But if there’s a bag to get, go ahead and get it I guess? Lol
 
Does the law provide for retroactive NIL compensation for players whose time in college pre-dated the legislation?
 
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SoCalCanine said:
Why? Because the NCAA can't afford to compensate these folks fairly?
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Look, the new rules are working out to our benefit and I have no problem with any of our former players making a cash grab if the opportunity presents itself, but that just wasn't the world when they played. The notion that you couldn't broadcast them without playing them is something new.

Just an FYI, it's not like the NCAA is sitting on buckets full of money. Where this will come from is from a reduction of future basketball distributions.
 
I don't care if these are our former players, this is a stupid lawsuit. Regardless of how you feel about NIL (and admittedly I'm still not 100% on board with paying college players), this was not the law when these kids played and NCAA has broadcast rights to the tournament that these kids were lucky enough to play in. Or just give them each a $20 for the couple seconds they might have been in the highlight videos.
 
What’s ironic is most of these guys (ours included) made handsomely paid careers with this “unauthorized use of their name and likeness”… would they have signed a form in their playing days saying “don’t use my name”? lol obviously not
 
CL82 said:
Look, the new rules are working out to our benefit and I have no problem with any of our former players making a cash grab if the opportunity presents itself, but that just wasn't the world when they played. The notion that you couldn't broadcast them without playing them is something new.

Just an FYI, it's not like the NCAA is sitting on buckets full of money. Where this will come from is from a reduction of future basketball distributions.
Expand ...

Since March Madness is 90% of their revenue
Inless they cancel all their championships the distribution will be affected .
Thats chump change gor the p football
schools but its a matter of survival for folks left out
Were is the outrage over the real injustice.

,
 
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CL82 said:
Look, the new rules are working out to our benefit and I have no problem with any of our former players making a cash grab if the opportunity presents itself, but that just wasn't the world when they played. The notion that you couldn't broadcast them without playing them is something new.

Just an FYI, it's not like the NCAA is sitting on buckets full of money. Where this will come from is from a reduction of future basketball distributions.
Expand ...
NCAA should be forced to pay Bill Walton's estate and Kareem for not letting them play as freshmen. Walton's estate and Kareem could then pay back Sam Gilbert's family.
 
AZHuskiePop said:
Since March Madness is 90% of their revenue
Inless they cancel all their championships the distribution will be affected .
Thats chump change gor the p football
schools but its a matter of survival for folks left out
Were is the outrage over the real injustice.

,
Expand ...
Unfortunately, the outrage is only among schools that are outside the P5 P4. I've read that 90% of the settlement is due to former P5 players but 65% of it is being paid for by non-P5 institutions.
 
superjohn said:
This is pathetic. Just do away with all highlights of any college basketball ever played and erase all the One Shining Moment videos.
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No just pay them if you are going to show their image. Its the same for songs. Musicians were never compensated before song plays were tracked now they are.
 
uconn_jack said:
I don't care if these are our former players, this is a stupid lawsuit. Regardless of how you feel about NIL (and admittedly I'm still not 100% on board with paying college players), this was not the law when these kids played and NCAA has broadcast rights to the tournament that these kids were lucky enough to play in. Or just give them each a $20 for the couple seconds they might have been in the highlight videos.
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Lawsuits aren't stupid, people are stupid. The point is the images are being used today and the players are asking the courts to decide what is a fair compensation. Makes perfect sense to me
 
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HooperScooper said:
From the Hartford Courant.

www.courant.com

Former UConn men’s basketball players among 16 suing NCAA over March Madness promos

Former UConn stars Ryan Boatright, DeAndre Daniels, Alex Oriakhi and Roscoe Smith are among 16 former men’s college basketball players suing the NCAA over use of their name, image and likenes…
www.courant.com www.courant.com

Alternate access:
Former UConn men’s basketball players among 16 suing NCAA over March Madness promos
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Thanks for posting the alternate access. How is that done?
 
UConnTrumbull said:
What’s ironic is most of these guys (ours included) made handsomely paid careers with this “unauthorized use of their name and likeness”… would they have signed a form in their playing days saying “don’t use my name”? lol obviously not
Expand ...
Free publicity, in fact, may have boosted their professional value.
 
CL82 said:
Unfortunately, the outrage is only among schools that are outside the P5 P4. I've read that 90% of the settlement is due to former P5 players but 65% of it is being paid for by non-P5 institutions.
Expand ...
This is reverse Robin Hood
Steal from the poor to give to the Rich
 
SoCalCanine said:
Why? Because the NCAA can't afford to compensate these folks fairly?
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do the nba and nfl have to pay every player that appears in an ad for the playoffs? genuinely asking but i doubt it.
 
bendm said:
do the nba and nfl have to pay every player that appears in an ad for the playoffs? genuinely asking but i doubt it.
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The NFL and NBA have collective bargaining agreements. NCAA does not. NCAA and colleges have argued for years that Athletes were not employees so they did not have to pay them salaries nor benefits like medical for life time injuries while playing.
 
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What is the personal liability of the clowns that ran the NCAA and made these decisions? Seems they got off into the sunset with their pay/pensions in place.
 
At the end of the day, these naming rights and images are minimal at best.

The money is all coming from boosters to get kids to play at their schools now.

Let's not pretend these are advertisers dying to get Alex Oriakhi and Roscoe Smith to hock their product, unless of course the product was a mumu or a cheap but reliable watch.
 
bendm said:
do the nba and nfl have to pay every player that appears in an ad for the playoffs? genuinely asking but i doubt it.
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They all sign standard NBA and NFL contracts so I'm assuming there's something in there that allows the league to do that without compensating the players.

I guess the NCAA could put something in the standard NLI that has similar language.
 
HooperScooper said:
They all sign standard NBA and NFL contracts so I'm assuming there's something in there that allows the league to do that without compensating the players.

I guess the NCAA could put something in the standard NLI that has similar language.
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Never work since the most recent court cases that NCAA has lost dwell on the issue of limiting compensation of college athletes.
 
Edward Sargent said:
No just pay them if you are going to show their image. Its the same for songs. Musicians were never compensated before song plays were tracked now they are.
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lol what? You ever hear of advances, percentages and publishing?

David Crosby ( RIP I love him) crying poor about streamlng music and not getting a cut were so misguided for a man who was getting million dollar advances per record plus percentages of sales and also sold his publishing rights for a freebase habit.

I
 
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