Yes, only Nielsen households are counted in reported ratings.I don't think that is true anymore, especially for people who have internet wif with their satellite provider.
I'm gonna call on the person I consider the TV viewing expert, @awhom111
There are tracking mechanisms for other viewing, but they are not accepted by third-parties or do not attempt the level of precision as Nielsen because most of them have no way of knowing how many people are in the room watching or whether you just tuned in and left the room.
Also, to correct the OP, people want the women's tournament to be its own contract. It is not currently tied to the men's tournament contract. It is a part of the same contract that allows ESPN to broadcast the NCAA championships of all of the other sports.


I can't imagine Iowa winning, but.....................crap happens.