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Here's an essay from today's NYTimes that attempts to explain the exploding
success of women's sports. Its point is that these sports are gaining in monetary value as they generate increasing eyeballs. It focuses on this year's Final Four in wcb and notes the current stars (Clark, Boston)--espcially Caitlin who is like none other. Yet there is not a single mention of UConn's history of building interest in the sport--not one word. How is this possible?
Is this willful ignorance? Before Clark and Boston there were legions of legendary women's stars all tugging their uni straps forward to show the words "U Conn." No program can compare--not even close.
success of women's sports. Its point is that these sports are gaining in monetary value as they generate increasing eyeballs. It focuses on this year's Final Four in wcb and notes the current stars (Clark, Boston)--espcially Caitlin who is like none other. Yet there is not a single mention of UConn's history of building interest in the sport--not one word. How is this possible?
Women’s Sports Are Raking in Investments. The Final Four Shows Why. (Published 2023)
With stars, story lines and skill, the TV rights for the women’s Division I basketball tournament could be worth over $80 million, part of a larger wave of investors flocking to women’s sports.
www.nytimes.com