Simply put, it is the journalists that are influenced by them (hence the Adelson reference). Do I have to actually explain how journalists at arguably the most popular sports site influence the perception of a university or a team?
ESPN isn't the most popular site. They are third. Yahoo is first.
I don't need a lesson on how ESPN influences people's opinions. Their opinion on the Big Easy is pretty clear - I don't see any evidence that message boards have influenced them, it's 'journalism' that is driven by business - they don't ignore the NHL for no reason. They operate from the top down, not from the bottom up.
UConn's issue remains that not enough people truly care about the football team locally and nationally. Unless a message board can contribute to solving that issue it's not going to have a real impact.
I get that it's a chicken and egg problem. You need to play well for a long time to get national respect, but having national respect makes it easier to hire the coaches and recruit the players needed to play well.
Really it comes down to the alumni and people of Connecticut wanting to be part of the club badly enough that they buy into the program and support it in such a way that it can't be ignored by television and the bigger leagues. I don't have much faith in the 'casual' portion of our fanbase making the emotional and financial investment that takes. It's just not how people here operate. To have Rentschler sold out for the season would take 30,000 non-student season ticket holders, but we seem to be moving backwards on that front.
On the brightside, I did get a call from the athletic dept the other day because I haven't renewed my tickets yet (out of laziness) - it's the first time I remember them ever calling me about it.