Aren't all of these bowl games just for the gamblers?
No..they are commercial television enterprises that enrich ESPN...
ESPN is not moaning about poor attendance..
"That's because even though ticket demand is relatively low for lesser bowls, millions of viewers keep watching, even if it's the Camellia Bowl in Montgomery, Ala., a game that drew just 20,256 fans last week but attracted an average television audience of 1,114,000, according to ESPN.
Last season, schools and conferences again struggled to sell their bowl ticket allotments and were required to pay for a record $23.8 million in unsold tickets, according to NCAA financial records. Many bowl games in recent years also have tried to offload tickets on discount sites such as Groupon.
But on television, bowl games are a sure thing, having drawn much larger audiences than other sports programming, not to mention other content on other channels. And that's what really matters these days.
"Fans are voting with their remotes and with their eyeballs," said Ilan Ben-Hanan, ESPN's vice president for programming and acquisitions. "I take issue with the notion of judging what's a good idea based on how many people are in the stands. There are a lot of sports out there that would kill to have tens of thousands of people in the stands."
By owning the games, Charlotte-based ESPN Events can sell tickets and sponsorships to the games and not have to pay an unaffiliated company for TV broadcast rights. It's an investment that usually pays off with a big live TV audience attractive to sponsors.
"We've built a very viable business that we're really pleased with," said Pete Derzis, senior vice president and general manager of ESPN Events.
ESPN declined to reveal financial figures, but the comparative viewership figures show why there's a bull market for bowl games. Consider ESPN's first day of bowls last Saturday. ESPN broadcast four games, including three owned by ESPN Events: the New Mexico Bowl, the Famous Idaho Potato Bowl and the inaugural Camellia Bowl.
All drew at least 1.1 million television viewers on average, even though the stadium attendance didn't top more than 29,000 for any of those three games. Air Force beat Western Michigan Saturday in the Famous Potato Bowl 38-24, a game that drew an announced stadium crowd of only 18,223. On television, ESPN said the game still drew an average of 1.45 million viewers"