Are you both talking about NIL or revenue sharing? Or a combination of the two that you're generalizing as NIL? Because with the new rules NIL won't be as much as it was the last couple years. Unless you have someone like Cooper Flagg come along who can get national advertising opportunities, the NIL dollars won't be that large.
For example, Darryn Peterson at Kansas is ranked as the top 2025 recruit (by 247Sports) and might be as good as Cooper Flagg in his one year in college. But will we see him on national TV ads that would be worth big bucks? The local Lawrence/Kansas City based businesses can't give him more than what is market for a local ad.