Maryland is served by three DMA's, Baltimore, Salisbury, and Washington DC.
Salisbury's DMA is 159,000 tv households
Baltimore's DMA has 1,1000,000 tv households, and encompasses 9 MD counties.
Washington DC DMA has 2,389,000 tv households.
There are 800,000 MD households in Maryland in the Wash., DC DMA, including Montgomery (355,900 census households), Prince George's (302,000 census households) Frederick (85,000 census households), Washington and Alegany in Maryland.
There are approximately 1.3m households in Virginia in the Wash., DC DMA (including Loudon County 100,000 census households), Fairfax County (385,000 census households), Arlington (92,000 total census households) and quite a few others.
There are 260,000 District of Columbia census 260,000 households.
DMA's are a gov't induced creation. It is a grouping of local counties that are served by over the air local tv stations licensed in the DMA in which the local tv stations provide locally-oriented information. The DMA is supposed to reflect a core area that has a substantial poulation nucleus, including shared economic and social ties. DMA's extend across state lines. Congress has mandated that cable companies must provide carriage for local tv stations to continue this theme of local provision. That's why viewers in Fairfield County get local news from NY.
Regional sports networks are not covered by a must-be-provided mandate, so the cable company is free to provide, or not to provide, a particular rsn at its discretion using market forces.
Assuming that the Big Ten Network gets its footprint rate in the Salisbury and Baltimore DMA, the BTN will get 1,259,000*$.80=$1,000,000/month. Of course, the BTN might very well get more than $.80 a subscriber. The interplay will be the relative affluence of the population and the demand for the Univ. of Under Armour product.
What about the Washington DC DMA and the MD counties? Will it receive footprint subscriber fees for the MD counties? Probably.
Maryland Counties in the Washington DC DMA
800,000*$.80=$640,000/month
Total Maryland expected footprint revenue:$1,640,000/month.
As for the non-MD Washington DC DMA counties, some 1.5m household? That is a big question mark. With the high fan interest there of UVA and Virginia Tech, that is doubtful.
Of course, if say, UVA came into the picture the monetiztion of DC and the VA counties in the Washington DC DMA becomes much more likely. Virginia would then be opened up.
Can UVA be a southern version of UConn? Would it firm up DC? Would it command footprint fees in noVA, the tidewater area?
Still, so long as the BTN can command more than its average footprint fee in Connecticut, Connecticut is more lucrative to the BTN than Maryland. Maryland is home to the Orioles, Ravens. What will the BTN's carriage fee look like?
UConn has a track record of an rsn comung in and recognizing its value. Would Connecticut's 1m plus households command $1 per month? $2 per month? Would Malloy go to bat to get carriage like cuomo and bloomberg did in ny? Is Connecticut truly UConn country?
Would you call and demand that UConn be carried? Would Geno mobilize the senior citizen cptv crowd to get on extended basic? Would the men's fans demand UConn? Would the football team's likely schedule featuring penn state, ohio state, Wiscy, get football fans off the couch and dialing into cable companies?