Thanks for the response. This largely gets at why I asked.
You absolutely can get a discount on some guys when you've got the track record we do of developing guys and putting them into the NBA. But, there's probably some minimum threshold you have to hit financially to be competitive.
Really, it'll be an interesting case study in radically free market economics. Eventually there's got to be a natural ceiling on money available for college athletes, right? This seems unsustainable when guys who didn't even earn conference recognition are apparently demanding 3M+.
Big Ten schools like Indiana, Michigan, MSU, OSU, Illinois, Purdue are all likely to be 15M+ next year from what I gather. That said... there's a lot of reasons for these numbers to be inflated both by schools and players/agents. So everything has to be taken with a grain of salt. But... it is an arms race... I'm sure our AD is doing what needs to be done. Just wild to see what college sports is becoming.