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I know this swerve has gone far afield, though perhaps it’s inevitable at this point in the portal window.As a Lumberjack fan I celebrate their success and while I will certainly miss their performance on the floor at Flagstaff I'm so glad that they have the opportunity to advance their careers and receive a slice of the revenue that they generate.
I’m a supporter of NIL merely on the basis of restraint of trade issues. The players own property and shouldn’t be prevented from trading in it, as long as there’s no fraud involved. But this remark about revenue goes further.
The business of college sports has always traded on the work and appearance of players. This means they are entitled to a share of the profits. Traditionally, we have treated the free education and the training as their share, as well as the school’s own brand that they share in. This picture is murkier when it comes to the NCAA, which is not directly involved in education or training but is a primary director of the business. But the issues are the same. Haven’t the athletes already been paid for their service?
This question doesn’t sound the same as it might have 40 years ago. Athletic programs are more independent from the educational activities of the university than they once were. Coaches and ADs are not paid on the same salary scale as faculty or administrators. And they wield immense influence over fundraising and donors.
Perhaps in addition we now don’t value a college education at the same rate we once did. The more we, as a nation, view it as career prep or vocational training, the clearer its monetary equivalent becomes. It may soon (or even already has) come to seem like the education players get is inadequate compensation for the value they give the university.
Caitlin Clark received tuition room and board worth ~$100,000 over 4 years (as an in-state student) but surely created revenue 50 or 100 times that amount or more. And her personal brand began to overshadow that of the university even when she was a student. At some point, we may see a reconsideration of the way schools (not outside advertisers) compensate athletes.
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