And this is with a significant increase in prices.
The price situation is kind of funny in retrospect.
The marketing, bait and switch tactics, and time of rollout were horrendous in the moment and in hindsight. Losing in the 1st Round of the tourney put salt in the wound and the drawing a middling OKST team instead of Kansas or Baylor at home did not help.
In the end, the heightened prices were in service of a championship season so you paid up, you got your money's worth (excluding the SJU game).
Then they win a National Championship and the prices stay the same. Not what you would expect, but I guess it all ends up in the same place.