I know the Lobos football program sucks. Their basketball program is decent though. Do you think people want to watch Memphis Tigers football? Or Temple Owls football? I'll admit, I did watch some of Rutgers vs Temple. Until it became a blowout.Speaking from Earth - it's the University of New Mexico. The schools that left Mountain West did so to get AWAY FROM SCHOOLS LIKE UNM. It does not matter how big your TV market is... if NO ONE ELSE IN THE COUNTRY WANTS TO WATCH YOU PLAY.