It's just a matter of changing the pitch you give recruits. Where as before you might say, "Come to UConn. We play in the BE and you'll play in the best conference in the country.", you now say, "UConn has won 8 NCs and were are competing for the National Title each and every year. Every game is televised so your friends and family will be able to see every game. We have more alumni is the WNBA and Europe than any other program. If you come to Connecticut we won't promise you anything other than you will be playing the best players in the country, in front of packed areas and be coached by the best coach ever in woman's basketball. Oh yeah and we schedule some of the best teams in the country for our OOC. We even some open dates in the next few years that we can use to schedule a game against some one near your hometown."