I think you are likely right. And that is a problem. When your head coach takes the position that "the other guys are too good so I'm not gonna put much effort into trying to win," that is a bad mistake, in my opinion. Sets the expectations far too low.At some point he has to change the calculus. He just has to. But how do you do that once you've set expectations that you don't care about winning? A guy misses a block against Army, certainly a winnable game, do you say, "that's ok Bob, your footwork is getting better? Or worse, when you call him on it, he says, "I know coach, but my footwork was getting better so it doesn't matter?" I've been around lots of coaches as a former college level athlete and watching other college level athletes over more than a few years now. I have never, ever heard a coach beyond little league say "I don't care whether we win or lose just that we improve every game." Never. Ever. Even when they know in their hearts they have no chance. If the head coach doesn't give the message that winning is important, part of the culture we are trying to build, then there is a real problem that "improvement" will become the message and an easy excuse to pull out when you lose.
The other point is that UConn wants people to come watch them play. At least I presume they do since they are selling tickets and running ads and such. Why on earth should any borderline fan make any effort to show up when the coach won't even say he wants to win, is trying to win, he intends to win? I think if he starts 1-2 with this same kind of language, same approach, it will be a problem. If he goes 0-3 last year's Memphis will look like New Years Eve in Times Square compared to the crowds we'll draw for Temple and beyond. How can you even get excited about a team that doesn't care whether it wins or loses?